Track record of success in developing and deploying regional, national, and global marketing, advertising, and promotional strategies for clients, franchise locations, and international corporations that drive unprecedented revenue growth.
Creative, innovative, and inquisitive executive with unique…
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Track record of success in developing and deploying regional, national, and global marketing, advertising, and promotional strategies for clients, franchise locations, and international corporations that drive unprecedented revenue growth.
Creative, innovative, and inquisitive executive with unique combination of ad agency, corporate international, and franchisee experience.
Excel in marketing communications and cooperative marketing efforts between franchisees and franchisors.
Demonstrated strategic marketing prowess via project management of successful promotion, “Play Monopoly at McDonald’s,” which still runs annually today and delivered largest recorded promotional sales lift in company history at 13.6% increase nationally.
Recognized for developing and implementing creative solutions that transformed regional and national markets worldwide.
Collaborative leader focused on building consensus, instilling ownership, and driving for results.
Extensive civic leadership and community involvement including work as Bid Ambassador for 2010 Winter Olympic Games in Vancouver.
Specialties
CORE COMPETENCIES
Corporate & Retail Marketing Strategies, Strategic Alliances, Creative Messaging, Franchise Operations,
Social Media Marketing , New Product Marketing , Media Placement, Advertising & Promotions, Client Relationship Management, Agency Relations, Project Management, Process Improvements, Operational Streamlining, Customer Service & Satisfaction, Team Building & Leadership
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